On the back of a packaging brief I was tasked with developing an advertising campaign for a fictional company named the 'Really Evil Product Company’.
Evil products brought an ethical element into the brief. I chose to design packaging for a bee killing spray naming it Buzzkill and then choosing to advertise in a guerrilla fashion, creating a white type on a black background and then glitching the word and turning it to uzzkill and thus explaining the B(ee) killing purpose of the spray in a simple and effective manner. No living bees were harmed in this advert.
A simple yet effective way of displaying the Bee killing message